Attractive business opportunities in Asia for market expansion services

Especially for Western companies, Asia has emerged as one of the most attractive markets in the world. However, multinational players and SMEs alike still face significant challenges as they seek to expand and grow in this up-and-coming continent. Both lack sufficient knowledge of local markets as well as infrastructure and business network, enjoy only limited access to local customers and struggle with Asia's lack of regulatory transparency.

Market expansion services providers are uniquely positioned to address these challenges and offer an array of market entry and/or development services to focusing on growing their clients' revenues on a more cost efficient and low risk basis. We have analyzed the relevant markets and regions and estimate the total market volume at USD 433 billion in 2010, reaching a level of USD 637 billion in 2015 (CAGR: 8% p.a.).

Typically, market expansion services offerings relate to marketing, sales, logistics and after-sales business processes that require intensive customer interaction. Multinationals and SMEs can benefit from customized solutions for the consumer goods, pharmaceuticals & healthcare, specialty chemicals and engineered products industries, all of which need local platforms (for marketing, sales, logistics and after-sales) as well as capillary networks to facilitate expansion.

The geographic focus of our report is on Greater China, Southeast Asia and Northeast Asia. Our analyses are based on a detailed market model which comprises historical data from 2005 through 2010 and provides a market outlook through 2015, taking into consideration data and reports from leading institutes for the industries covered in 14 Asian countries.
In preparing the report, we also intensively studied the competitive landscape and conducted more than 100 interviews with relevant experts.