Construction materials and construction supply industries study 2010 – The end of the crisis is in sight
In spring 2010, Roland Berger Strategy Consultants conducted its second survey of Swiss and German construction materials and construction supply companies on their view of the economic crisis.
The situation has deteriorated compared to the previous year: More companies are feeling the crisis – 83% instead of 63% in 2009 – and recovery is expected later on, starting in 2011. Those surveyed expected the biggest cuts to take place this year and are worried about further slumps in sales. The high hopes of the economic stimulus packages have sunk considerably – only 54% expect to profit from government aid as opposed to 71% in 2009. What companies criticize especially is the biased support specific segments receive.
The survey participants feel that the greatest risk of the crisis is uncertainty in terms of customer development. On the other hand, they also see opportunities to raise their own market share and consolidate their organization.
Appropriate actions for overcoming the crisis include in particular reducing other operating expenses and increasing the product portfolio. Strategic actions are being carried out in corporate management.
The situation has deteriorated compared to the previous year: More companies are feeling the crisis – 83% instead of 63% in 2009 – and recovery is expected later on, starting in 2011. Those surveyed expected the biggest cuts to take place this year and are worried about further slumps in sales. The high hopes of the economic stimulus packages have sunk considerably – only 54% expect to profit from government aid as opposed to 71% in 2009. What companies criticize especially is the biased support specific segments receive.
The survey participants feel that the greatest risk of the crisis is uncertainty in terms of customer development. On the other hand, they also see opportunities to raise their own market share and consolidate their organization.
Appropriate actions for overcoming the crisis include in particular reducing other operating expenses and increasing the product portfolio. Strategic actions are being carried out in corporate management.
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